You Think Having The Right Equipment Is All A Printer Needs To Print Your Job!
Many printer's own great equipment, but that doesn't mean they know how to run it. You can have the "latest, greatest technological wonder gizmo," but if you don't know how to operate it properly, you are better off not even turning the darn thing on.
Compare this to using all of the complicated controls on your VCR.
Studies show that half the people who own a VCR don't even know how to set the clock, let alone use its advanced features.
The same thing happens in the printing industry.
Many printing presses have a lot of bells and whistles, but if the printer has a pressman who doesn't know how to use the new features, you might as well go to a company that has old equipment.
Make sure the pressman is trained by the factory or another competent company. This ensures your printing will get done right the first time. And on time!
Mistake #5
