You Think All Printers Are The Same.
Every printer is different. No two printers are really the same. Every printer has different equipment and different employees who know how to print certain kinds of jobs well. Every company has a different number of employees, each with different abilities, and different lead times to complete your work.
Printing is art and craftsmanship combined. Most people who buy printing don't truly understand that despite all the technological advances, printers still use the same techniques as twenty years ago.
Contrary to what a lot of people think, printing is not just running paper through a copy machine. It takes craftsmanship to turn out quality printing. Printers have to adjust ink, water, plates and paper before they can print the first sheet.
Communication is the key to picking the best printer for YOU.
- Ask what type of work they print. (Ask to see samples).
- Ask what their average turnaround time is.
- Ask if they print labels.
- Ask if they work weekends.
- Ask any other questions that are unique to your needs. This will help you decide whether they are the best printer for YOU!
After you ask your questions, it will become pretty obvious which company you should choose. The company that wants your business will prove to you they are the best printer to do your work. Take your time to decide which printer you would like to use -- but when you decide, you must be loyal to them (See Mistake #3).
|
Mistake #3
